After an hour long meeting, the number one take away was that I need a new look.
Basically she told me that while my Arabic Alphabet Poster and it's product line is one thing that A Crafty Arab does, it's not the main thing. She said as a non-Arab, she didn't understand that the symbols next to the animals on my banner are Arabic letters. Plus the animals look childish, but when she looks at my other products, they are not designed for children.
Here was my website front page:
She also said that nothing on my website looks like my logo, which is the main thread between all my websites (Twitter, Facebook, Pinterest, etc).
After a few days of reading articles like this and this, I decided that it was time to simplify my look with just a yellow Arabesque pattern and my tag line.
I'm going to sit on it for a week and see how it works for me. I'd love feedback, whether you hate it or love it.